Rholend was an idea born out of love: a love for materials, timeless design, and heritage. The two founders, Laurence Fortin-Cote and Dylan Wu, share an enduring passion and appreciation for story-telling.

Our 14.5oz denim is woven on shuttle looms in Italy and cut, sewn and assembled in a family run factory in Portugal. Presented in a raw and unwashed state, our denim's story waits to be defined by you.